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Brand activation at White Space Chelsea

Brand Activations & Marketing

Marketing & Branding Events

Elevate your brand surrounded by Chelsea's vibrant community of creatives, influencers, and industry leaders.

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A prime location among renowned galleries, fashion boutiques, and cultural hotspots — perfect for connecting with your target audience.

White Space Chelsea is designed for brand moments of every scale: product launches, corporate conferences, experiential campaigns, and press activations. Cutting-edge AV, projector mapping, and a stellar team of planners help you turn a concept into an environment guests remember and share.

Where Brands Come to Life

Google, L'Oréal, Adobe, Gucci, GMC, Delta, and Bombay Sapphire are among the names that have built activations here. The dramatic open facade creates buzz from the sidewalk, while the flexible, exhibition-ready interior becomes whatever your campaign needs it to be.

What We Offer

Built for Brand Impact

Product Launches

A clean, polished backdrop that makes your product the unmistakable centerpiece.

Projector Mapping

Transform walls and surfaces into immersive, branded visual experiences.

Experiential Marketing

Multi-zone layout for activations, sampling, demos, and interactive moments.

Press & Influencer Events

Influencer-ready lighting and a Chelsea address that draws media and creatives.

Corporate Conferences

Panels, networking, and catered receptions with full AV and on-site support.

Branded Facade

Wrap or open the 120-inch front window to turn 25th Street into part of your campaign.

Get In Touch

Plan Your Brand Activation

Tell us what you're planning

Three event spaces in Chelsea, and one team that handles the rest: layout, furniture, AV and security. Tell us roughly what you have in mind and we'll suggest the right space and send you a plan.

1 · Your event

Do you have a date yet?

No exact number needed. A rough idea, or “not sure yet”, is fine.

2 · How to reach you

We reply within one business day. Prefer to talk? Call +1 646-681-2265

Client Reviews

What Others Say

The space is absolutely gorgeous, clean and modern. It really was an elevated setting for my sculptural work. Joanna and Ariel were beyond helpful handling deliveries the week prior to show day.
Caroline Zimbalist
Caroline Zimbalist
NYFW Debut Presentation
The team was the most accommodating — they let us put a HUMMER in the space! They went above and beyond to bring our vision to life and were a true sounding board throughout the process.
Paige Tatulli
Paige Tatulli
GMC
We hosted our 3-day FashionLAB Market trade show and Enny and Rai ensured a seamless, wonderful experience. Guests loved the unique space — we'll return for our semi-annual event.
Marina Fernandez
Marina Fernandez
FashionLab
Enny and the team are a complete dream to work with. We loved working with them on our brand launch and look forward to bringing more clients to this perfect venue.
Kate Montague
Kate Montague
This is Lester
We hosted a successful Women's Leadership event for 150 people. Enny gave great suggestions, even sharing her pizza during setup! David made sure everything ran smoothly on the day.
Jullianne Zigos
Jullianne Zigos
Mayshad Woman
We've used White Space Chelsea for our school's annual Visual Arts Showcase for three years. The magnetic walls are an ingenious solution for quickly installing a children's show.
Alexis Cox
Alexis Cox
Success Academy Charter Schools